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The Cowgirl Channel Joins The DISH Lineup

The Cowgirl Channel Joins The DISH Lineup

Here’s The Roundup

The Cowgirl Channel Joins The AT120 DISH Lineup.

And they’re off ...

DISH’s newest addition to the AT120 lineup is The Cowgirl Channel (Channel 269), a new network dedicated to women in western sports and the modern-day cowgirl. The net is the sister network to The Cowboy Channel and RFD-TV, two already popular networks that invest in the future of the western lifestyle.

The Cowgirl Channel will primarily feature content around western sports for women, including barrel racing, breakaway roping and women’s ranch rodeo, as well as feature programming around western fashion, western home design and more.

“Women of all ages participating in western sports and embracing the western lifestyle is experiencing explosive growth,” said Patrick Gottsch, founder and president of Rural Media Group. “The popularity of this content on The Cowboy Channel is undeniable, and with so much original content and women’s events now being produced not only in the United States but all over the world, the launch of The Cowgirl Channel to go with The Cowboy Channel just makes sense. I am so excited about the initial feedback we are receiving from individuals and organizations who have worked so hard to develop opportunities for women and their love of horses over the years.”

Here’s a sample of programming offered on The Cowgirl Channel:

Women’s Pro Rodeo Today

Here’s where you can stay up to date on all of the WPRA (Women’s Professional Rodeo Association) action. Fans are given an inside look at who has the best chance at capturing a world title, as well as educated on what types of equipment work best to care for the animals and how to improve times. Each episode features a WPRA member who shares personal insights on their competition record and what they enjoy doing outside the rodeo arena.

All American Cowgirl Chicks

Get a firsthand look into the lives of this equestrian drill team who exemplify the true meaning of western heritage as they wear red, white and blue every weekend, entertaining rodeo crowds while riding for a cure for cancer. Episodes include a close-up of all the Cowgirl Chicks stunts, new girls making the team, makeup and fitness tips highlighting how the girls keep in shape while also keeping their horses looking their best, plus much more.


FarmHer is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture. Women have always been an important — but mostly unseen — aspect of agriculture. In recent years, women are rising to the forefront of agriculture in so many ways: as owners, operators, landowners, workers, mentors and more.

Grit & Grace

This one-hour, high-energy western lifestyle series shares the latest in western fashion, health and wellness, inspirational and feature stories, leadership and personal growth segments, professional development, animal welfare, agriculture, PBR updates, Grit & Grace Scholarship Student Ambassador features and news.


Episodes profile the extraordinary women of the ranching industry, giving an intimate look at family life, day-to-day operations, industry policies, community involvement and more. RanchHer celebrates the ranching culture and western heritage through the eyes of the woman, while also educating viewers on the livestock industry and the various ranching practices nationwide.

Rodeo Queens

Go behind the scenes at the Miss Rodeo America Pageant in Las Vegas, highlighting not only the pageant experience from check-in to coronation but also the daily life of a rodeo queen. The queens tell all, discussing their backgrounds and roles as rodeo ambassadors, preparation for Miss Rodeo America, relationships with their fellow contestants, and the stresses of competition. Watch the good, the bad and the ugly, from handling their triumphs and obstacles throughout the pageant process, to their tips and tricks for getting runway ready, to how they get along while vying for the prestigious title of Miss Rodeo America.

DISH’s newest addition to the AT120 lineup, The Cowgirl Channel, is on Channel 269.